Category Archives: Advertising

Facebook Advertising Tips

Tips for Using Facebook Advertising

Facebook Advertising Tips

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

 

Facebook Advertising Tips

 

  • Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.

 

  • Design an Appealing Landing Page Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.

 

  • Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.
    FB Lead Ads

 

  • Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)

 

  • Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.

 

  • Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.
     

For more tips on using Facebook for business,

check out our tips and trick here. 

 

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!  

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

In case you haven’t heard, May 25th is the official date by which all businesses need to be ready to comply with the General Data Protection Regulation (GDPR). What is GDPR? It’s a regulation approved by the EU Parliament in April 2016, which applies to any company anywhere in the world that stores or processes data of people who live in the European Union. If your business is not in compliance with GDPR by May 25th 2018, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher. / Read more about it here.

Why GDPR? 

This legislation intends to protect the data privacy for EU citizens and create consistent data privacy laws across Europe. If you’re already following the rules of the Data Protection Act (DPA), then you’re on the right path. In today’s post, we’re going to discuss How to Prepare Your Business for GDPR.

GDPR checklist

GDPR compliance list for businesses

Source: WSI World

Data Retention 

Speaking of data collection, it’s also worth mentioning the Google Analytics Data Retention controls. This feature gives you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. These settings will not take effect until May 25, 2018, so you still have time to choose how long (from 14 months and up) Analytics retains data before automatically deleting it. 

  

Is your Business GDPR Complaint? 

Bottom line is the sooner you get your business GDPR compliant the better. To get you started, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.  

Privacy Policy update deal

 See an example of  a Privacy Policy here.

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Pinterest for Business Famous WSI Results

6 Tips for Using Pinterest For Business

Pinterest for Business Advertising Is Simple

If you’re an online creator, we hope you already recognize the big potential and opportunities that Pinterest for Business can bring to your brand. Using this platform as part of your social media strategy is a huge advantage! Why? Because besides the obvious – traffic and website clicks, Pinterest is also a great platform to upsell your products!  

Want to know how to get your products or services in front of the right eyes? Keep reading for 6 best practices on using Pinterest for business. 

 

6 Tips for Using Pinterest For Business 

 

  1. Set up a Business Account. This is where the magic happens! Once you convert your regular account to a business one, you will get the access to all the analytics you’ll need. 
  1. Include a call to action in your bio. Any time you get the opportunity to share an opt-in or a link to a special deal you’re currently running, take it!  
  1. Use Boards to target your audience. If you didn’t know that before, it’s time to cleanup your boards a bit. Your Pinterest page should resemble exactly what your business can do for the people that end up pinning your content. 
  1. Design shareable pins. It’s always worth taking a bit of time designing pins that are shareable! What does that mean? Good design elements (not too crowded), catchy titles and most importantly – a vertical shape – the longer the better. 
  1. Utilize appropriate keywords and hashtags. You should know that Pinterest is a search engine and should be treated as such. Take time looking up what phrases in your niche people search for to determine which ones will work best for your business. 
  1. Keep an eye on your analytics page. Once again, this is where you’ll find out what your dream audience looks like, what content they pin the most and what areas you should focus on! 

There you go! 6 easy yet oh so rewarding steps for taking your Pinterest for Business to the next level. If you need help managing your business account, don’t hesitate to contact Advertising Is Simple. 

 

FOLLOW US ON PINTEREST for more digital marketing tips!

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

What are Google Brand Accounts and Why Should Have One

What are Google Brand Accounts and Why Should Have One

Google Brand Accounts

 

There’s no denying that Google likes to constantly improve its formula in order to stay relevant and bring its users the best search results possible.  

While that kind of commitment to excellence surely is applaudable, it also means we need to keep abreast of every change Google suggests. That is if we want to get the most out of this platform. 

So, what’s new with Google lately? If you haven’t heard about the new feature called Google Brand Accounts, we’re here to tell you all about it.

What Is a Google Brand Account? 

First of all, a Google Brand Account is NOT to be confused with Google+ pages or Google My Business. 

With this new special kind of account for your business or brand, you can publish posts in Google My Business, which appear immediately under your Google Listing in the right-hand corner.   

what-is-Google-Brand-Account

You can use certain Google services (e.g. Google+, Google My Business, YouTube) with your Brand Account to create an online presence. If you ask us, that’s really an excellent tool for building SEO and promoting brand specials! 

These services can help your business or brand communicate, connect, and share important information with customers and fans.

How Brand Accounts differ from regular Google Accounts?

A Google Brand Account can have multiple owners and people who manage it. You and others can jointly manage a Brand Account through your own Google Accounts. You don’t need a separate username or password for it. 

In addition, to manage who can see and interact with your content, it’s important to make sure you adjust each service’s settings. 

 

Needless to say, if you still haven’t taken advantage of what Google Brand Accounts have to offer, don’t wait any longer! If you need more information regarding the set up and maintenance, please visit this link or call us for help! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

  

what-is-Facebook-Algorithm

What To Expect from New Facebook Algorithm

It’s a fact. Whether we like it or not, social media is in constant flux. More often than not, those changes affect the way marketers go about their digital marketing strategies. In other words, if you want to be successful in this business, you must stay on top of the ever-changing industry trends.

Speaking of changes, if you’re one of the over 2.13 billion monthly active Facebook users, you probably already heard of the big announcement Mark Zuckerberg made last month regarding new Facebook Algorithm. If somehow you missed it, below is the full copy of the statement responding to the major News Feed update. 

New Facebook Algorithm

Facebook Algorithm changes

 

The question you’re probably asking now is how does the Facebook Algorithm actually work? Here’s the best way to explain it:

what-is-Facebook-Algorithm

Screenshot from the Social Media Marketing World keynote session. Watch the full presentation here.

Well, if you remember the times when everything you posted on the platform was shown to your audience chronologically, we hope you know that’s a thing of the past. These days, Facebook News Feed is NOT based on time anymore. Instead, it’s all about the CONTENT you share. But not just any content… 

Part of the new Facebook Algorithm strategy is to spark meaningful conversations among people, aka your audience/ page followers. In order to do so, Facebook now wants you to only post content that’s relevant and valuable. What it essentially means is that businesses need to rethink their digital marketing strategies and don’t solely focus on promoting a product or service they want to sell. What they should do is forget the numbers and shift their focus onto meaningful community involvement instead. 

If you’re just trying to get a grasp of all the new Facebook Algorithm changes, we recommend watching this great Social Media Marketing World keynote session. During his presentation, Michael Stelzner, founder of Social Media Examiner and host of the Social Media Marketing podcast (also worth checking out), reveals in further detail how marketers should respond to the latest Facebook news and shares the hottest trends in social media based on brand new research from over 5,700 marketers.

 

WATCH: https://www.socialmediaexaminer.com/smmworld/sample/ 

Social-Media-Marketing-World

 

Some important takeaways from the Social Media Marketing World keynote session: 

 

  1. Post a mix of good content – don’t link just to your own website. 
  2. Post content that’s relevant and sparks meaningful conversations. 
  3. Educate, entertain and inspire but don’t spam. Less is more. 
  4. Shift focus on Community Development not numbers. 
  5. Invest in Paid Advertising. 
  6. Utilize “See First” feature. 
  7. Use Live Video consistently. 

  

If you’re a business or a digital marketer who uses Facebook as part of your marketing strategy, we would love to hear your thoughts on this Facebook algorithm news! 

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

What You Should Know About SEO if You Want Your Business to Thrive Online

What You Should Know About SEO if You Want Your Business to Thrive Online

What You Should Know About SEO if You Want Your Business to Thrive Online

If you own a business and know the importance of digital marketing, you probably already heard of SEO. It is a common expectation these days that Search Engine Optimization (SEO), if implemented right, will undoubtedly drive sales to your business.

Well, as digital marketers dealing with SEO tactics in daily basis, we’re here to tell you why that’s not always the case. Since SEO is one of the single most misunderstood elements of a maintaining a good website, in today’s post, we’d like to share a few fantastic industry insights from Sam Von Tobel, the author of 3 Common, Yet Unrealistic SEO Expectations article written for roundpeg.biz.

 

What You Should Know About SEO if You Want Your Business to Thrive Online

 

1. You will find much more success targeting less frequently used, niche keywords.

“Finding your way to the top of page one is a lofty goal that takes lots of time and effort. You give yourself a much better chance of rising through the ranks if you commit to generating relevant and high-quality content and have the patience to let your website grow.” Read more here.

2. If increasing sales is truly your goal, your focus shouldn’t be on SEO.

“With the misconception of SEO creating visibility also comes the assumption that visibility equals sales. More people are coming to your website, so that means they are going to buy from you, right?Wrong. Your landing pages not only need to be attractive, the content needs to be fresh and engaging and needs to drive action, whether it’s tempting them with more information with a click of a button, a free demo or providing them with something of value like a whitepaper or download. Read more here.

3. SEO is never “done.”

“SEO algorithms are pretty intricate and sometimes hard to get a grasp on. One thing that is certain, however, is that search engines definitely give preference to new, high-quality content. Constantly adding to your website, adding more content with the keyword or keywords you prioritize is the most consistent way to keep you ahead of the SEO game. That’s just one of the many reasons we emphasize the importance of blogging.” For more tips, go here.

As you can see, implementing SEO can be wonderful for your business – IF you have the right expectations. As a marketing agency in Delaware, we consistently stay up-to-date on the most effective methods of SEO, that’s why we call it Adaptive SEO. What works today, may not work a few months down the road. We monitor your advertising results through A/B testing and in depth analytics to get you the highest rate of return on your advertising dollars.

Need help with SEO? Contact us today!

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

7-key-elements-ppc

7 Key Elements for Pay-Per-Click Advertising

7-key-elements-ppc

If you’re looking for immediate results, implementing a Pay-Per-Click (PPC) advertising campaign is a great Internet marketing tool for bringing traffic to your website.  It’s also important to realize that these campaigns need to be properly setup and closely monitored to confirm that they are working effectively.  There are 7 Key Elements to keep in mind when setting up and managing your PPC campaign.

 

7 Key Elements for Pay-Per-Click Advertising

  1. Begin with Keyword Research.

     Keyword research forms the foundation of your campaign.  Taking the time to do the proper research for the keywords that are relevant to your campaign will ensure that your campaign is going in the right direction from the start.  You can use tools such as the Keyword Planner tool provided by Google to do research on the keywords you have in mind for you campaign, and to find suggested keywords that you may have not considered.

  2. Well Crafted Ad Copy.

    Your ad copy should be well thought out and relevant to the message of your campaign.  The ad copy should be short, direct, and include a clear call-to-action so that users know exactly what action it is that they will be taking once they click on your ad.  Using ad extensions is another great approach to stand out amongst your competitors.  Ad extensions tend to drive the efficiency of your ad by allowing users to choose from multiple options on how to learn more or contact your business.  Phone calls, site links and structure snippets are just a few of the ad extensions that you can utilize.

  3. Practice A/B Testing.

    By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results.  Some copy resonates with your target audience better than others, and A/B testing is a great way to find out which ads could be more beneficial to your campaign.

  4. Bid Management.

    Monitoring your bid activity will help you deliver reliable a Cost-Per-Acquisition (CPA).  CPA is the amount of money it costs for a customer to make the desired conversion that is set for the campaign.  This could be filling out a form, making a purchase or whichever valuable action you have set up your campaign for.

  5. Landing Page Relevancy.

    The landing page for your campaign needs to be relevant to the ad that you are promoting.  Not only does this create a consistent transition for users when moving from your ad to the landing page, it also has a positive impact on your ad’s ranking when it appears in search listings.  Google wants to make sure that its users are getting the best experience possible when entering a query on their search engine, so they give more favorable rankings to those that use landing pages that directly reflect the ad that they are connected to.

  6. Hone Your Call-to-Action.

    Include a visible call-to-action on your landing page.  It needs to be obvious to customers what their next step should be in their path to purchase.  Whether you want users to sign up for a newsletter, fill out a contact form or make a purchase that action needs to be front and center on your landing page along with applicable details to explain why engaging in this conversion will benefit them.

  7. Measure, Tweak, Improve.

    It is imperative that you consistently measure the success of your campaign.  By monitoring your campaign on a regular basis, you can determine which parts of your campaign are working and which parts are not.  Once you identify these success and failures, you can adjust your campaign accordingly to improve your results in the future.

If you are interested in adding a Pay-Per-Click campaign to your Digital Marketing Plan, contact us at Famous WSI Results to learn more.  We can help you build and manage your PPC campaign to ensure that you are getting the best ROI.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Keys to Video Marketing and Why Your Business Needs It

Keys to Video Marketing and Why Your Business Needs It

Video Marketing should be considered a necessity for any business these days. Did you know that people remember only 20% of what they hear, 30% of what they see, but 70% with text and visuals? According to Google, videos are as effective as TV in bringing results and building awareness around your business. That is why Video Marketing is one of the most important avenues to include in your business strategy.

However, not just any video will do. Your video campaign has to actually be relevant to your field of business. It is important to recognize the difference between a commercial and a video. A commercial is meant to sell a product and this is not what your video should be trying to do. A good video is meant to gain exposure for your business that will then generate traffic for your website. Result? More sales!

 

3 Key Ingredients to a Successful Video Marketing Campaign

 

1. Keyword Congruency – Your video’s content must actually cover what the video’s title promises.

2. Value Driven Content – Your video is about your viewers, not about you!

3. Call to Action.  – This is you telling your viewers to like and subscribe to your page. More importantly, this is telling your viewers to go to your website! Remember, your videos purpose is to generate traffic for your website, so make sure you tell your viewers to come check out your website!

Keys to Video Marketing and Why Your Business Needs It

Remember, when using video marketing, viewers are able to remember nearly 95% of your message! In fact, if your website contains a video, it has a 53% greater chance at appearing on the front page of Google! This is why video marketing is so important. Still need convincing? Well, video marketing can help your business grow 49% faster!

Ready to create a successful Video Marketing Campaign? Contact us today!

 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com