Category Archives: Advertising

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

We Make Advertising Simple – Just Ask Our Clients

We Make Advertising Simple – Just Ask Our Clients

At Famous WSI Results, our goal is to make it easy for our clients to grow their business through advertising effectively. While they focus on their business, we are in the background supporting their marketing efforts in what ever way we can.

Just take a moment to listen to Gabriele D’Annuzio of D&B Tailors share his experience working with the team at Advertising Is Simple / Famous WSI Results.

“They make it simple, they make it easy. I’ve already mentioned to a couple of my friends, business people,that if they wanted to do some promotions that they would be wonderful. I mean they’re doing a great job for me. I’m thrilled!”GabrieleD’Annunzio of D&B Tailor


If you would like help with marketing your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

5 Steps to Marketing Automation

5 Best Practices of Marketing Automation for Your Delaware Business

5 Steps to Marketing Automation

Turning visitors into leads and leads into new customers. Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers.

Here are five best practice guidelines to get marketing automation working for your business:

  1. Identify Your Audience: Before you can start creating your emails, autoresponders, workflow messages and landing pages you need to know your audience. Create buyer personas to help you to understand how to create content that address your customer’s specific needs and challenges.
  2. Sales and Marketing Alignment: Your marketing automation campaign should be aligned to your sales processes, recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
  3. Create Valuable, Helpful Content:  Delivering the right message that appeals to your target audience will not only drive an engaging automation process, it will also qualify your leads from the start. So be creative, be informative and be focused.
  4. Multi-Channel Lead Nurturing: Effective marketing automation campaigns will feature a multi-channel approach with touch points including dynamic website content, email, social media, retargeting and interaction from your sales team.
  5. Test, Tweak, Repeat:  The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving workflows will increase your overall advantage.

In addition to increasing leads, marketing automation systems can help increase cross sales and upsells and improve customer care processes, turning your customers into active bands who will be ready to recommend you.


If you would like help with marketing automation for your business, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Make 2017 the Year of Profitability by Harnessing the Power of Analytics

Make 2017 the Year of Profitability by Harnessing the Power of Analytics

Watch this Video to Find Out About 5 Profit Pulling Analytics Reports to Regularly Review:

Watch this Video to Find Out About 5 Profit Pulling Analytics Reports to Regularly Review

Web analytics tools collect and report data on how people interact with your website. Being able to understand these metrics, will enable you to identify the most effective marketing channels – and  be ready to gain a competitive advantage.

Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.

  1. Referring Sites Report
  2. Content Engagement Report
  3. Landing Pages Report
  4. Site Search Report
  5. Mobile Performance Report

If you would like help with your digital email marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

V

Make 2017 the Year of Inspiration for Your Delaware Business


Get Inspired in 2017 and let us help – We are a full-service internet marketing agency located in Delaware serving the Tri-State area with all their digital marketing, website design, pay per click, display advertising, mobile optimization and search engine optimization needs. Give us a call 302-407-0430

5 Steps to Marketing Automation

5 Steps to Marketing Automation Success

Marketing automation is the new black – it enables us to the things we are good at and automates the repetitive and mundane tasks we detest. Marketing automation technology is increasingly improving and has become an effect tool to better serve up relevant content to our customers and increase conversation rates.

However, marketing automation has to be intuitive to make it successful. Like anything else in life, you need to put in time and effort to hone your skills in order to generate the best results.

To help avoid turning what should be a time-saving process into an inefficient and confusing mess, we put together an infographic outlining the 5 Steps to Marketing Automation Success:

5 Steps to Marketing Automation Success


If you would like help with your digital email marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

5 Best Practices of Marketing Automation

How to Use Marketing Automation for Your Delaware Business

5 Best Practices of Marketing Automation

If you are having trouble converting your website visitors, our marketing automation tips can help you design a personalized marketing messages that reduces the workflow and increase conversions as you deliver appropriate content to lead customers step-by-step through the buying cycle.

1. Identify Your Audience
2. Sales and Marketing Alignment
3. Create Valuable, Helpful Content
4. Multi-Channel Lead Nurturing
5. Test, Tweak, Repeat


If you would like help with your digital email marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Beginner's Guide to CRM

The Beginner’s Guide to Customer Relationship Management

The old-fashioned salesperson needed only a good pair of shoes, his sample case and the gumption to go door-to-door even when the majority of those doors slammed in his face. In fact, his goal was to close the back door to close the sale.

Times they are a-changing –and as they do, technology is helping to automate so many of a business’ day-to-day processes.  A good CRM tool is an invaluable way to get a better picture of your client base so that you can formulate a better plan to break new ground.

The goal of implementing a CRM is to create a system that your sales and marketing teams can use to more efficiently and effectively to interact with prospects or customers.

Salespeople use CRM to find prospective customers, communicate with them, and track their interactions over time.  Having the entire history of a prospect or client in one place increases efficiency and productivity. It also helps to have the information available no matter where one may be – desktop, laptop, mobile. As a result, many sales reps have seen their productivity increase by 15%.

CRM systems also automate your financials and the ability to keep up-to-date visions of your company’s financial standing.  Integration between your marketing and sales platform creates an invaluable process that grows your sales and strengthens customer relationships.

Client relationship management applications can give a small business operational superiority in key areas. This tool enables your company to understand what it takes to build an effective customer outreach policy and boost sales.

Want to learn more about how CRM can make your company marketing efforts more effective?

Check out our ‘Beginner’s Guide to CRM’:

 

The Beginner's Guide to CRM

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