Category Archives: Advertising

inbound marketing tips

8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 

inbound marketing tips

There are many different ways these days to advertise and market your business. However, one of the most important concepts to gain revenue and overall sales is knowing how to integrate inbound marketing strategies on daily basis. 

If you struggle coming up with the right strategy for your business, we gathered some tips that we find useful in executing a successful inbound marketing campaign.
 

8 Tips to Run a Successful Inbound Marketing Campaign for your Delaware Business:
 

  1. Identify your Campaign Audience:  The first question you must ask yourself for each of your campaigns is “Who is my Target Audience I am trying to reach?” 
  2. Share your Offers on Landing Pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business. 
  3. Write a Blog Post: Write a post about your company and the products or services you offer. This is yet another opportunity to optimize the content you put out for better search ranking.
  4. Share it on Social MediaDrive your business traffic with other channels. This will give you bigger reach opportunity and in turn bring you more possible sales and leads! 
  5. Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it.  
  6. Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money. 
  7. Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach. 
  8. Report Your Results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers to see what you could do differently for your next campaign. 



All of these are great tips for any Delaware business that you are trying to promote whether you’re new to inbound marketing or not. Since the market world changes every day, you must be aware of the local trends and the best tactics in order to keep your business up and running smoothly. 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today!  

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

A COVID-19 Webinar Series You’ll Want to Attend

Here’s a COVID-19 Webinar Series You’ll Want to Attend

A COVID-19 Webinar Series You’ll Want to Attend

We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. 

We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come out on the other side stronger. 

Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. 

Here are the details for this special WSI COVID-19 webinar series: 


 

Ahead of the Curve: Digital Marketing Tips, Tricks and Best Practices During COVID-19


 

Occurs every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT


 

Topics being covered: 

  • April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
  • April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
  • April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
  • April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times 
  • April 29 – Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
  • May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads


    REGISTER NOW


 

Even if you don’t think you can’t make all of the dates above, we encourage you to register for the series, so you get a copy of the webinar recordings to your inbox to watch later.   

As always, my team is here to support your business in any way that we can.

Stay safe, and remember, we are in this together.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Here Are Our 2019 Digital Marketing Predictions

Can you believe it’s almost time to say goodbye to 2018? As we close in the fourth quarter, we can’t help but reflect on this part year. There was surely a lot going on in the digital marketing world! From Google Chrome security updates, Facebook and Instagram algorithm changes to rise of new smart technology, we can’t wait to see what 2019 digital marketing tactics are going to trend!

Speaking of the new year, do you have your new marketing strategy in place? If you still haven’t thought of new digital marketing trends that 2019 might bring, here are our predictions: 

 

2019 digital marketing trends to watch out for: 

 

  1.  Optimize Content for Voice Search – Now is the time to brainstorm new keyword strategies that will cater to all those customers who love using the latest smart technologies (Alexa, Siri) in their search queries.
  2. Diversify Your Content Strategy – In the past year, digital creators and marketers focused more on long-form content (+2,000 words) to rank higher in search. However, it’s been proven that blogs or articles don’t have to be long to be considered valuable. That’s why it’s good to focus on both short and long-form pieces in the new year, so you can cater to those with shorter attention spans as well.
  3. Consider Influencer Marketing – This form of marketing/ advertising will only continue to grow in the next year. Partnering with influencers and content creators to promote your products or build brand awareness is an excellent and effective way to organically reach more valuable customers.
  4. Produce More Video Content – Video is already getting a boost in search from all voice queries, so don’t neglect it in 2019. Producing video content is a great way to liven up your marketing strategy!
  5. Invest in Chatbots – According to Forbes, research “predicts that the chatbot industry will grow significantly as enterprises are enabled to substantially reduce operating costs”. Needless to say, consider investing in this kind of a 24/7 customer service representative to take your business to the next level in 2019.

 For more on the future of marketing, please read this WSI article. 

 

Can you see these digital marketing trends to grow in popularity in 2019? What are your predictions? We would love to hear your thoughts! 

 

Do you want to take 2019 by storm?  

Contact Famous WSI Results! Our mission is to increase our clientele’s brand awareness through the use of proven marketing techniques and unparalleled customer service in order to create a greater return on your investment.

We specialize in internet, television, and radio advertising, and are particularly vested in search engine optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

5 Tips on Protecting Your SMB from Cybercriminals

5 Tips on Protecting Your SMB from Cybercriminals

5 Tips on Protecting Your SMB from Cybercriminals

Just because you are a small to medium-sized business (SMB) does not mean you are not a target for online criminals phishing attacks.  In fact, it’s the opposite.  Being a small to medium-sized business makes you an easier target for cybercriminals.  While targeting a larger corporation may lead to more lucrative payouts, these larger corporations typically have IT departments that catch these attacks.  Typically smaller businesses do not have full-time IT help that assists them in their cybersecurity.  Cyber-attacks will mostly be initiated through email, here are 5 tips on protecting yourself from cybercriminals.

1.    Attention to Detail:

You may receive an email from what appears to be a co-worker or even superior.  This email may have some odd request like requesting an invoice or for you to send the company’s credit card information to pay a vendor.  In this situation, check the email address for any characters that are out of place.  Cybercriminals will attempt to mimic the email addresses of your co-workers to try to deceive you into releasing valuable company information.  In the event of this happening, contact to the supposed sender via telephone or in person to question their request.

 2. Download a Free Anti-Phishing Toolbar To Your Browser.

There are plenty of free Anti-Phishing browser extensions available.  Some are only available for certain browsers, causing you to have to download multiple extensions to different browsers and learning how each one works.  If you are looking for an Anti-Phishing browser extension that is compatible for Firefox, Chrome, and Safari we suggest Bitdefender Trafficlight. This extension protects from phishing attacks, filters out malware, identify trackers, and scans links.

Read more: The Danger of Using PHP 5 into the New Year

3. Be Careful With Your Browser Updates.

While It is always important to update your browser, you must be cautious with your updates.  These updates are created to protect you from online phishing and malware, and phishing predators are fully aware of these.  You may receive a notification telling you it’s time to update your browser or a new version of your browser is available for download.  Do not blindly trust these and automatically download them.  Simply take the time and perform a simple internet search to see if it is, in fact, a true browser update.  If it is not, I can almost guarantee you are downloading a nasty malware onto your computer.

4. Frequently Back up Your Data!

In a world with cybercriminals attacking small businesses with ransomware, backing up your data has never been more important.  A ransomware attack encrypts your hard drive, locking you out of your computer and work files.  The cybercriminal will then ransom access to your files in the form of a crypto currency like Bitcoin.  If you have backed up your data to a remote hard drive this attacks will leave you unaffected.  Simply back up the existing backup files and wipe your primary hard drive clean.

5. Question Authority.

Cybercriminals may attempt to target you by posing as an authoritative figure in the digital world.  This could be them pretending to be Google or Microsoft telling you an update is available for your Gmail or Outlook account.  Much like browser updates, do your due diligence to conclude the authenticity of the requests.

Phishing in the USA – Why SMB Need to be on Red Alert

Navigating the cyber world can be a difficult and intimidating task, especially when it comes to your cybersecurity.  Not only is Famous WSI Results here to build and spread your digital brand, we are here as a source of knowledge for protecting your digital property, allowing you to spend the time necessary to run your business.

At Famous WSI Results, we have prepared ALL of our client’s websites for the coming new year. We actively backup, maintain and update all our websites to keep them secure and running seamlessly. If your website was designed years ago and it has not been maintained, it is a ticking time bomb.

Need Help? Get in Touch:

302-407-0430 | mdoyle@famouswsiresults.com | FamousWSIResults.com

holiday marketing tips

8 Holiday Marketing Strategies To Try This Season

holiday marketing tips

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Famous WSI Results. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so get in touch.

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

facebook template

Choosing the Right Facebook Template for Your Business

facebook template

 

Managing a Facebook business page can be intimidating, but thankfully there is a certain feature that can guide you through this process. We’re talking about a Facebook Template! Choosing the right one for your business can be detrimental to capturing leads, so make sure you give it some thought before you start setting up your business page. 

If you’re a Facebook Business Page admin or manager, you probably received one of these messages from Facebook recently:

 fb template update

The primary benefit of updating your current template to the one that suits your business the most, is the fact your customer will have a better understanding of what you have to offer as soon as they land on your page. 

If right now you’re not sure what Facebook template is best for your business, here’s a breakdown of each option.

Facebook Templates 

 

  • Standard Template  – Good for all Page types, with buttons and tabs to help showcase what’s important to you. 
  • Services Template – Designed to help people find your services and get in touch. Recommended for most businesses. 
  • Business Template – Designed to help you manage your business, including ways to post jobs and special offers. 
  • Shopping Template – Designed to showcase products and make it easy for people to shop online. 
  • Video Page Template – Designed to showcase video content on your page. 
  • Politicians Template – Designed to help politicians reach their supporters and communicate their message. 
  • Restaurants & Cafes Template – Designed to highlight photos and important info about your menu, hours and location. 
  • Venues Template – Designed so you can highlight useful info like your venue’s hours, location and upcoming events. 
  • Nonprofit Template – Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit. 
  • Movies Template – Designed to highlight show times for your audience. 

 

Want your customers to connect with your business faster and easier? 

If you haven’t updated your Facebook templates before August 23rd, 2018, don’t wait any longer with making any necessary changes. The process is easier than you might think! Once applied, you will not only enhance the user’s experience but also make sure your business mission is loud and clear. 

Need help? Contact our social media experts at Famous WSI Results!

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

Facebook Advertising Tips

Tips for Using Facebook Advertising

Facebook Advertising Tips

Over the years, Facebook has proven to be the top social media platform to use for marketing and advertising purposes. Many businesses today know that by sharing relevant, engaging content, they can reach and build organic relationships with potential customers.

While there’s many ways you can use Facebook for your business, probably the most powerful and rewarding feature to focus on is Facebook Advertising. In today’s post, we’re going to discuss how to leverage Fb Ads in order to get the best return on your investment.

 

Facebook Advertising Tips

 

  • Target the Right Audience – Depending on the ad you create, you can reach millions of people but it doesn’t mean much if you don’t target the right audience. To determine who might want to engage with your content the most, look into Facebook’s Audience Insights. Make sure you pay attention to what other pages your target audience likes, what are their interests, job titles and what platforms they are engaging on.

 

  • Design an Appealing Landing Page Getting potential customers to click on your ad is just a start. Making sure they want to stay on your site to sign up for the offer is another thing. If you’re serious about getting good results from your Facebook Advertising campaign, design an appealing landing page that will make the deal so irresistible, the targeted audience would feel like missing out if they didn’t go for it. Things to remember when designing an appealing landing page: know your campaign’s goal (lead generation, sales, brand awareness, etc.), include engaging visuals, stay on brand and get rid of any distractions.

 

  • Look into Lead Ad Advertising – With Facebook Lead Ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. Once you capture your leads, you can use the contact info to create Custom Audiences and Lookalike Audiences to remarket and find new customers.
    FB Lead Ads

 

  • Create an Eye-Catching Image – When you’re designing a Facebook Ad image, you have to meet certain requirements in order for the content to be approved. That’s because Facebook wants your content to stand out among others. To create an appealing image, don’t overcrowd it with a text copy (use Text Overlay Tool), look beyond the stock photo and always keep it on brand (colors, fonts, message, landing page, etc.)

 

  • Utilize Video in Your Facebook Ads – Video seems to hold a special place in the Facebook’s feed, so don’t be afraid to use it to your advantage! Video content has proven to bring better results and it’s simply because people love to watch vs. Read. If you’re able to grab your potential customer’s attention within the first 3-4 seconds, you’re golden.

 

  • Monitor Your Campaign and Adjust It in Real Time. – Don’t wait until the ad is over. Make sure to check your results frequently to ensure you’re getting the most out of the money you invested. If the existent campaign is not resonating with your audience, optimize your call to action or update your audience targeting requirements to reach the right people.
     

For more tips on using Facebook for business,

check out our tips and trick here. 

 

As a business, you can leverage Facebook to not only engage with your existing customers, but also to get a better ROI of your future campaigns. Have you started using your marketing budget on Facebook Advertising yet? If not, you’re missing a great opportunity!  

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

How to Prepare Your Business for GDPR

In case you haven’t heard, May 25th is the official date by which all businesses need to be ready to comply with the General Data Protection Regulation (GDPR). What is GDPR? It’s a regulation approved by the EU Parliament in April 2016, which applies to any company anywhere in the world that stores or processes data of people who live in the European Union. If your business is not in compliance with GDPR by May 25th 2018, you might face hefty fines – up to $24million (20m Euros) or 4% of annual global turnover, whichever is higher. / Read more about it here.

Why GDPR? 

This legislation intends to protect the data privacy for EU citizens and create consistent data privacy laws across Europe. If you’re already following the rules of the Data Protection Act (DPA), then you’re on the right path. In today’s post, we’re going to discuss How to Prepare Your Business for GDPR.

GDPR checklist

GDPR compliance list for businesses

Source: WSI World

Data Retention 

Speaking of data collection, it’s also worth mentioning the Google Analytics Data Retention controls. This feature gives you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. These settings will not take effect until May 25, 2018, so you still have time to choose how long (from 14 months and up) Analytics retains data before automatically deleting it. 

  

Is your Business GDPR Complaint? 

Bottom line is the sooner you get your business GDPR compliant the better. To get you started, assign someone on your team responsible for reading the provisions of the GDPR to fully understand the requirements and specific circumstances your business might be involved with. Then make sure all your employees are aware of the new laws.  

Privacy Policy update deal

 See an example of  a Privacy Policy here.

 

At Famous WSI Results, we look to partner with our customers to help make their advertising dollars go a long way. By implementing a few reputation-protection measures and taking the time to consciously monitor your online reputation, we lessen the chances of having to spend countless dollars cleaning up your reputation.

 

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com