Category Archives: AdaptiveSEO

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

Improve Customer Engagement with Video Marketing in 5 Steps

Improve Customer Engagement with Video Marketing in 5 Steps Famous WSI Results

 

Are you looking for powerful marketing tools to instantly (and successfully) connect with your customers? Online video is now very accessible and hugely popular! It is repeatedly proving itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic.

So what are you waiting for? Consider investing in a video campaign to help drive traffic and conversion to your business.

Need more help figuring out how to do it? The following 5 tips will help prepare you for a successful video marketing campaign.

 

Improve Customer Engagement with Video Marketing in 5 Steps

 

If you are not investing in video as part of your digital marketing strategy, you are missing a great opportunity to engage your target audience, expand your brand and boost sales.

If you would like help implementing video marketing for your business, get in touch!

 


 

Famous WSI Results and partner Advertising Is Simple are a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

what's your mobile marketing strategy

5 Mobile Marketing Tips for the Holidays

5 Mobile Marketing Tips for the Holidays

Take advantage of the holiday season this year by embracing these five mobile marketing strategies. Digital marketers have been pointing to the growing importance of mobile marketing since smartphones have literally become the ‘digital lifeline’ for many Americans. (10% of American smartphone owners say that it is their only connection to the internet and 30% say they have limited alternatives).

If you have not used mobile to market your products and services, then you are missing a big opportunity to grow sales. Google found that 67% of consumers are more likely to make a purchase if a mobile site offers a positive experience, whereas 61% would leave a mobile site if they cannot find what they are looking for immediately.

Do not lose the opportunity to grow leads and conversions by failing to optimize your campaigns for mobile. Here are five tips that can help get the most out of your mobile marketing strategies.

5 Mobile Marketing Tips for the Holidays:

 

1. Be Responsive: People are increasingly using their mobile devices to shop online and make purchases from the palm of their hand. A responsive web design is a popular tactic to use to reach customers no matter what their ‘shopping device’ of choice is – tablet, laptop, desktop or smartphone.

2. Adwords Call Extensions: Increase click through rates by 4-5% with call extensions that allow people to click a button to reach you easily. This is a great feature for local businesses, as people can search for something like a restaurant on their phones and find the number to make a reservation or place a take-out order.

3. Click to Call CTA: Calls-to-Action are one the most important inbound marketing tools available. When it comes to mobile marketing, you want to make sure that the button is large enough for a person’s thumb to easily tap it. Your CTA needs to be highly visible.

4. Email Optimization: With over half of all emails opened on a smartphone or tablet, mobile optimization of emails in order to make the experience better for your audience is imperative.

5. Mobile Marketing Automation: To grow your customer base, mobile marketing automation When implementing MMA, a high percent of developers report increased engagement, higher revenue, improved conversions, better user insights and higher retention.

Use these 5 Mobile Marketing Strategies this holiday season to help grow your sales and create better branding for your business. If you need help, get in touch.


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

4 Tips for Finding Focus in A Mobile World Guide

4 Tips for Finding Focus in A Mobile World

You know mobile technology is everywhere these days, but how do you harness the power of mobile to boost your business?

The key is focus. If you can find just one element of mobile that connects with your customers – and use it to improve their experience with your business – it’ll make all the difference.

For key tips on how to cut through the distractions and keep up with the changes, download our latest guide, 4 Tips for Finding Focus in A Mobile World.

Mobile technology has powerful influence over the way we communicate, interact and do business. But with technology comes distraction, uncertainty and constant change. It’s tough for businesses and marketers to do the right thing when the right thing is an evolving target.

4 Tips for Finding Focus in A Mobile World

This free, 12-page guide is a great resource for helping businesses figure out what to focus on in a world with so many distractions.

You will learn:

  • How to use mobile technology from a perspective that benefits your business
  • How to think like a customer and develop a customer-centric mobile strategy
  • How to get predictive and be proactive
  • Best practices for planning while still remaining agile

Grab your free copy of our mobile marketing how-to-guide below and start crafting a customer-centric mobile experience that wins you new customers and repeat business!

Fill Out This Form to Get your free copy now >>

 

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If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

The Mobile Technology Movement

Why Businesses Need to Keep Up With the Mobile Movement

It is no understatement that mobile technology has greatly impacted the world these last few decades. Our mobile phones play an integral part of how we perform day to day tasks , keeping us connected 24/7.

The mobile movement has changed consumers’ expectations as they fully expect to have a mobile optimized experience and will abruptly abandon a website that is not mobile friendly.

According to the ‘KPCB Internet Trends 2016 ‘ study, the average mobile user spends 4–5 hours on their mobile device, has 30 apps installed and uses about 12 apps per day . Most of the time is captured by 3 apps. In the United States it is Facebook, Chrome, and YouTube. Globally its Facebook, WhatsApp, and Chrome. With Chrome in the top 3, it’s important to optimize interactions between the mobile app and mobile website.

It makes sense that  app creation and usage has exploded. Game and productivity apps allow us to play, multi-task and improve our lives – all from one device.

As a business owner or marketer, don’t discount your industry as not right for mobile marketing. At this very moment someone out there is using their smartphone to search for exactly what you offer.

The Mobile Technology Movement

For a limited time get $500 Off Our Mobile Apps

Mobile App Special $500 Off


If you would like help with your mobile marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Digital Marketing Mix

How to Mix Up Your Digital Marketing Strategy to Achieve Success

The digital world can be hard for many small and large businesses alike to navigate. The fast paced world of the internet and convoluted list of best digital marketing practices  make choosing the right methods downright mind boggling.

While there isn’t a clear cut way to building and maintaining a strong digital presence; there are many different methods that, depending on the industry and customer base, are better suited for some businesses than others.

The good news is that a use of basic components that should be central to every great digital marketing strategy can help you achieve your business goals. In our latest digital marketing video, we want to help you hone in on the 7 key components of the WSI Digital Marketing Mix:

1. Plan

If you don’t know where you are headed, then how are you going to get there? Create a digital marketing blueprint  which will vary depending on your goals. This will give you a much better chance of actually accomplishing your goals.

2. Audit

Take a full audit of your digital properties that are already in place and determine what can be salvaged and what needs to be totally scrapped.

3. SEO

Promote your content across the digital marketplace using Adaptive SEO™ .  SEO is a constantly evolving, so becoming more adaptable makes sense.

4. Paid Advertising

Getting your marketing messages in front of the right people , in the right places at the right time is the chief goal of paid advertising.

5. Social Media

Many businesses look at social media as something trending that they can ignore. This is a mistake. Social Media allow businesses to openly communicate with potential customers on a medium where they choose to be, why wouldn’t you do it? Social media platforms are like massive, 24-hour conferences with endless networking opportunities!

6. Marketing Automation

One of the best things about digital marketing is the amazing technologies of marketing automation that makes the lives of marketers so much easier. This allows for capturing, nurturing and communicating with potential customers while building brand loyalty.

7. Email

Believe it or not, email is still an amazing way of communicating and nurturing not only potential customers, but existing ones too. Less is often more when it comes to email — the key is to determine what your audience wants to read and also how often they want to receive it.

Success comes to those businesses that take these seven components  and combine them to create a digital marketing blueprint fine-tuned to achieve your loftiest goals.

Routine monitoring, testing and improving of your digital marketing efforts will keep your business on track and drive results for your business.


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

17 SEO Myths to Leave Behind

17 SEO Myths That Should be Left Behind

We have focused upon how important SEO is in creating an internet presence for your Delaware business for the last couple of our blogs. For years now, there have been the #SEOisDead conspiracy theorist out there claiming that search engine optimization is a waste of time.

It would be foolish for businesses to stop including SEO in their digital marketing strategy. The goal of search engines is to take searchers to the most relevant results for which they are searching.

True, SEO tactics today are so very different from what they were a few years ago. At times it has frustrated even digital marketing professionals to determine which of these tactics work and which ones don not.

One thing is clear, Google is rewarding those websites that are optimized across the board for all types of devices; mobile, tablet, laptop and desktop.  They are looking for a variety of quality indicators that indicate a positive user experience.

Google is not going to give as much weight to a website that has a high abandonment rate. If a large amount of users are leaving your website before a page fully loads, that is a sign that you are not providing an engaging experience.

17 SEO Myths to Leave Behind

Are you confused about SEO and looking for some clear advice on what SEO strategies to embrace and which ones to nix? Then download our ebook ’17 SEO Myths You Should Leave Behind’.

Fill out the form below to download our ebook now!

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10 SEO Mistakes to Avoid During Your Next Website Redesign

10 Huge SEO Mistakes You Do Not Want to Make

Are you in the process of re-designing your website?

A website re-design should not focus solely on aesthetics; form and function should be considered, as well. A flashy exterior will not help if people can’t find your website via search or can intuitively navigate throughout your site’s pages.

While Search Engine Optimization (SEO) is in a constant state of flex, it is something you cannot afford to overlook. There is a bunch of SEO Factors to consider well before you begin your website re-design. Things such as load speed, security, schema markup and directory listings play a big part of getting your website a great online presence.

10 SEO Mistakes to Avoid During Your Next Website Redesign

Want to prevent your website from becoming a virtual money pit with no ROI(Return on Investment)?

Fill out the form below to download our ’10 SEO Mistakes to Avoid During Your Next Website Redesign’:

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If you would like help with your digital advertising campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com

Is There a Future for SEO

Is There a Future for SEO?

Is There a Future for SEO

Just as the numerous conspiracy theories have resurfaced this election season, so too has the unfounded rumors that SEO is dead.

Seriously,  these SEO death rumors have been circulating since 1997. I’m happy to say that there are not many marketers buying into this myth.

Go ahead and Google, “Is SEO dead 2016” and you will find a plethora of articles debunking the idea that SEO is dead. In fact, most of them tout that  SEO is an ever evolving and necessary strategy to work in tandem with social media marketing and other digital advertising methods, such as content creation.

While there is a whopping 4% of marketers out there that believe SEO is dead, the numbers are much bigger for its chance of survival. Actually, if ever there were a marketing sign that a SEO mandate is called for, it is now!

What businesses need to realize is that an effective digital marketing strategy is a lot of various tools, of which the main ingredient is SEO, that need to be implemented in a cohesive manner to achieve marketing harmony. A good digital marketing company knows this and will offer Adaptive SEO packages that will perform much better in the whole, than that of hap-hazard strategies implemented in a piece meal fashion.

For the last month or so, we have advocated in starting with the basics. Getting your house in order (your website, your social media properties and directory listings) is a good place to start. But ending there is not going to help you create the #LeadGeneration that will help you to grow your online presence.

Check out this infographic on why we believe Adaptive SEO will play a big part in the digital marketing arena in the near future and for many marketing light years to come!

Is ther a Future fo SEO


If you would like help with your digital marketing campaign, get in touch. We are expert marketing consultants in Delaware.

MDoyle@FamousWSIResults.com | 302-407-0430 | www.FamousWSIResults.com