Category Archives: A/B Testing

The Anatomy of a Landing Page that Converts

The Anatomy of a Great Landing Page

We’ve been discussing the benefits of creating a dedicated landing page for digital advertising campaigns for the last few weeks. The main point we have been trying to stress how ineffective it is to send an ad campaign visitor to your website’s home page. It is too distracting and off-message.

A well-designed landing page is much more likely to convert visitors into leads when there is one CTA (call-to-action) and less clutter.

Luckily,  a great landing page isn’t that hard to create. Check out our latest digital marketing video to discover … 

The Anatomy of a Landing Page That Converts:

1. Identify Customer Personas

Pin-pointing who is most likely to buy your product or service and targeting them with landing pages designed specifically to convert those personas can be a game changer for any advertising campaign.

2. Define A Goal

Each landing page should have its own specific goal – which could mean that you’ll need to create multiple landing pages for the same campaign based on the various outcomes you hope for; such as capturing email addresses, actually selling products or service, getting visitors to fill out a survey or even refer your business to a friend. Each of these actions is considered a specific goal which merits a unique landing page.

3. Design For Conversion

Designing a landing page that removes anything that might distract the visitor from your CTA (call-to-action) with the main message as the headline of the page and relevant to the ad or email campaign that sent the visitor to the page. Using a video, or at least a graphic, gives a higher conversion rate. Finally, be sure to keep the contact form short and sweet, gathering the bare minimal information you need.

4. Measure

Some landing pages will perform better than others – depending on how well their conversion design convinces customers. But you won’t know that unless you do some A/B testing. Measuring is an extremely important part of the process. Measure and test multiple landing pages for the same goal against each other – and then use the one that gets the best results!

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If you would like help with your social media marketing campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |


How to Make Your Advertising Dollars Work Harder

Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:

Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.

Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.

If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.

Get in Touch Now!

If you would like help with your geo-targeting campaign, get in touch. We are expert marketing consultants in Delaware. | 302-407-0430 |