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Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

Why You Should Make a Virtual Tour for Your Business

If this digital era taught us anything, it’s that first impressions are everything. This is why video content, going live on social media or a virtual tour that resides on your business website is one of the most powerful marketing tools these days.

Over the years, we’ve discussed how important video marketing is and how it can help your brand grow. Today, we want to take it a step further and talk about the benefits of a virtual tour and why you should consider investing in one for your business.

What is a Virtual Tour?

A complete 360° tour consists of several panoramic images which are edited and seamlessly connected into a single piece. While Google Street View can introduce you to the place’s exterior, a 360° virtual tour allows you to get inside.

 

Benefits of Making a Virtual Tour for Your Business

 

  1. Stand Out Among Competition – With the abundance of digital options to market your business these days, being able to stand out is what will get you noticed. Since not all businesses include a virtual tour as means to introduce potential customers to their brand yet, this is your chance to gain a competitive edge in your industry.
  2. First Impressions Matter – By adding a virtual tour on your Google My Business page, website or social media, you give your audience a visual idea of how your business looks and feels like before they even visit the actual location.
  3. Boost Your Local SEO – Optimized visual content ranks really well when it comes to search engine optimization. When you add a virtual tour to your website and local directories, you have a higher chance to stand out and get noticed online!
  4. Save Time and Money – Adding a virtual tour to your online presence is one of the most efficient and engaging ways you can market your business. It’s not only inexpensive but it’s also a great feature that will serve you for years to come!

The best thing about a virtual tour is that nearly any business can benefit from it. Whether you want to educate, engage, bring in more customers or simply build trust, this is a sure way to do so!

 

Famous WSI Results is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

Key Web Design Elements of Website That Converts

One of the most important elements of a good website design are not only the visual aids but also the user experience they provide. When the architecture of your website (web design) is centered around the buyer’s journey, that’s when you have a chance to convert your website visitors into leads more often. 

Don’t know where to start? Here are some of the critical web design elements that are helpful in optimizing your business online space for conversions.  

 

Key Web Design Elements of a Website That Converts: 

 

  1. Website Speed – A slow loading website is the first thing users will notice when they visit your page. Potential customers may not only become impatient and lose trust in your brand, but you may also get penalized by search engines if your website takes too long to load. To determine the speed of your business website, start by using one of the free tools available online. 
  2. Case Studies, Testimonials, Reviews – Provide potential buyers with proof that you made customers happy with your services or products in the past. Case studies, client testimonials and reviews are powerful content pieces that might just convert your website visitors into leads. 
  3. Video Content – Websites that include video have a bigger chance to have their message get across rather that a static text. With video, you can convey emotion, demonstrate a product and prove your credibility as a brand that’s covering important subjects in your industry. 
  4. Pricing Page – If you’re a service-based business, it’s important to showcase a pricing page on your website that includes all variables, which may affect the price of your services. While you don’t have to publish specific prices, you can still discuss different ranges to provide the potential customer with understanding of whether they can afford to work with you or not. 
  5. Home Page Accessibility – Since not all of users discover websites by landing on the home page first, having this anchor is important in providing potential customers with an opportunity to easily navigate your business web space. You can do it simply by linking your home page to a logo and have it show up in the same place on each web page. 

 

Are you ready to invest in a good website design? 

 

Contact Famous WSI Results today! We help small to mid-sized business owners with all of their digital marketing needs.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

 

 

3 Steps to Creating a Successful Content Plan

3 Steps to Creating a Successful Content Plan 

3 Steps to Creating a Successful Content Plan

Content marketing is an essential part of any marketing efforts. Focused on producing and distributing relevant, useful information to potential customers, your content plan should be designed to let your brand shine. It’s also how you’re going to build credibility and authority in your industry. 

If you want to create uniquely targeted content, each piece of information that you share on your website, social media or in your email campaigns should align with your brand and be meant to attract, engage and entertain your potential customers. Here’s how to get your content plan together:

 

3 Steps to Creating a Successful Content Plan 

 

  1. Set Marketing Goals – To prioritize your content creation efforts, you need to know your marketing goals to begin with. The bottom line is, each piece of content you share should be relevant to your brand’s mission and offerings. 
  2. Map Available Content – It’s not all about creating new content each and every time you want to promote your business. Repurposing, updating and enhancing your old, existing content is just as good as sharing a new piece of information. One example of repurposing older content can be turning your old blog posts into video blogs. This way, you give new life to older content that can be later shared on your website and social media channels. 
  3. Identify the Buyer’s Journey – Always keep in mind that the content you share is meant to warm up potential customers to your brand and generate new leads. Taking new prospects from the awareness to decision stage should be your goal when creating content. 

The bottom line is, your content plan should align with your inbound marketing goals. Creating content without strategy and planning will only result in a wasted time and no measurable results.


Related Post:  8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 


 

Need help with your content plan? Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on content creation. We also specialize in TV and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com

inbound marketing tips

8 Tips to Run Successful Inbound Marketing Campaign for Your Delaware Business 

inbound marketing tips

There are many different ways these days to advertise and market your business. However, one of the most important concepts to gain revenue and overall sales is knowing how to integrate inbound marketing strategies on daily basis. 

If you struggle coming up with the right strategy for your business, we gathered some tips that we find useful in executing a successful inbound marketing campaign.
 

8 Tips to Run a Successful Inbound Marketing Campaign for your Delaware Business:
 

  1. Identify your Campaign Audience:  The first question you must ask yourself for each of your campaigns is “Who is my Target Audience I am trying to reach?” 
  2. Share your Offers on Landing Pages: Optimizing is key! Optimize for SEO purposes to get the best reach and frequency of customers for your Delaware business. 
  3. Write a Blog Post: Write a post about your company and the products or services you offer. This is yet another opportunity to optimize the content you put out for better search ranking.
  4. Share it on Social MediaDrive your business traffic with other channels. This will give you bigger reach opportunity and in turn bring you more possible sales and leads! 
  5. Add in Long-Tail Keywords: Make your company SEO friendly even after you stop running a campaign to promote it.  
  6. Consider Paid Search and Other Channels: Measure the effectiveness and reach of other channels you decide to use to get the best overall results. Sometimes possible sales are worth the extra money. 
  7. Track your URLs: Make sure you know the answer to the question of, “Where is my traffic coming from, and how my visitors are finding me?” This answer will help you to emphasize your campaign on certain websites to maximize your reach. 
  8. Report Your Results: Set goals at the beginning and celebrate your success at the end. Organize and evaluate your numbers to see what you could do differently for your next campaign. 



All of these are great tips for any Delaware business that you are trying to promote whether you’re new to inbound marketing or not. Since the market world changes every day, you must be aware of the local trends and the best tactics in order to keep your business up and running smoothly. 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today!  

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

A COVID-19 Webinar Series You’ll Want to Attend

Here’s a COVID-19 Webinar Series You’ll Want to Attend

A COVID-19 Webinar Series You’ll Want to Attend

We think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. 

We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come out on the other side stronger. 

Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. 

Here are the details for this special WSI COVID-19 webinar series: 


 

Ahead of the Curve: Digital Marketing Tips, Tricks and Best Practices During COVID-19


 

Occurs every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT


 

Topics being covered: 

  • April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
  • April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead
  • April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
  • April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times 
  • April 29 – Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
  • May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads


    REGISTER NOW


 

Even if you don’t think you can’t make all of the dates above, we encourage you to register for the series, so you get a copy of the webinar recordings to your inbox to watch later.   

As always, my team is here to support your business in any way that we can.

Stay safe, and remember, we are in this together.

 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

Things You Can Do for Your Business While Working from Home

Things You Can Do for Your Business While Working from Home 

Things You Can Do for Your Business While Working from Home

In just a few short weeks, terms like social distancing and flattening the curve appeared in our daily vocabulary and Covid-19 forced us to adjust to a new normal while working from home. While those surely unprecedented times seem to bring a lot of unknowns for many businesses, there are certain things you can do now to help alleviate the heaviness of the current situation. 

 

If your business is currently feeling the effects of the global pandemic, it’s time to rethink your digital marketing strategy. We believe that trying to save money by cutting back on your digital efforts is only a short-term solution that you will most likely regret in a long run…

 

Since most of us are working from home these days, it’s time to use this opportunity and dive in deeper into the digital world in an effort to improve your business. If you think you’re ready to claim your share of the marketplace and reach new customers, this post is for you! 

 

Things You Can Do for Your Business

While Working from Home 


 

  • Hit Refresh on the Old Content – One way to boost your search engine ranking is by updating old content (blog posts or YouTube videos) with new information, hashtags, optimized photos and relevant backlinks.  
  • Update Your Company’s Website – In order to reach more customers, now is a perfect time to boost your site’s organic reach and focus on SEO. You can start by going over each page and updating your page titles, headers and meta tags. 
  • Leverage a Healthy Mix of Social Media – It’s time to connect with your audience! In times of so much uncertainty, we guarantee your potential clients will appreciate that extra customer service care and attention to details. 
  • Research New Platforms to Reach More People – Whether it’s uploading Insta-stories, going live on Facebook or creating tutorials and informative videos for your audience, use this time to connect with people who are actively seeking new media to stay entertained and informed. 
  • Invest Time in a Competitor Analysis – Pay attention to what your competitors are doing online. If you’re looking to benefit from a comparison analysis of your industry, check out these 5 Steps you should take to make your company more competitive and better focused on success. 
  • Get Client Testimonials – One of the most powerful and cost-effective marketing tools for your business are client testimonials. Why? Because they deliver value from the people that know your services or products best. If you’re wondering how to ask your clients to provide feedback about your work, check out this article. 

 

Related: Ways to Improve Your Digital Marketing Strategy and Reach New Customers 

 

If you have any questions or would like to find out how Famous WSI Results can help your business claim its share of the marketplace, contact us today! 

  

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

 

featured snippets and Google update 2020

Latest Google Update & What You Have to Know About Featured Snippets

featured snippets and Google update 2020

As you know, regular Google updates are nothing short of unusual to see for a digital marketer. Last year, one of the biggest changes that affected website rankings across the board was definitely the https update and the SSL certificate requirement for all companies who were conducting business online. In 2020, Google is taking a closer look at Featured Snippets. 

What Are Featured Snippets? 

Featured Snippets are designed to provide a searcher with an answer that is relevant, concise and conveniently visible. Essentially, they provide every user with adequate solutions without having to click for specific results. If your website appears on top of Google searches, it’s called a position zero. Being in the center of searches is highly beneficial for getting organic traffic and thanks to featured snippets, in the past websites were able to appear on the first search page more than once. 

This year, Google is trying to declutter page one search results. In other words, URLs elevated to position zero with a featured snippet will no longer appear anywhere else on page one. This clean-up is known as deduplication. 

What does that mean for users? 

Quicker searches affecting in finding clean, relevant information. For marketers, this may not be the best news as it may limit the chances for higher organic traffic, click-through rates and more exposure.  

What can you do to alleviate the effect of these changes?  

Keep creating relevant, unique and interesting content! Focus on providing useful answers for all queries and don’t forget about voice search optimization! 

 

Need help?  

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.    

 

Get in touch: 

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com 

 

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

5 Digital Marketing Predictions for 2020

One thing about digital marketing is always right – it constantly evolves. And if you’re in the business of advertising or simply running your own business, then you better keep up with those changes.

Not sure what to expect from digital marketing in the new year? Lucky for you, our friends at WSI World put together a list of predictions for 2020 so you can know what to focus on to take your business to the next level!

5 Digital Marketing Predictions for 2020

  1. Zero Click Searches
  2. Alternative Communication Channels as key conversation points
  3. Customer Data Compliance
  4. Influencer Marketing
  5. Alternate Search Engines

 Click here to learn more from WSI World!

 

 

Need help? 

Contact Famous WSI Results today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.   

Get in touch:

Famous WSI Results | 302-407-0430 | info@FamousWSIResults.com