Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The goal is to serve up relevant ads which serve to reinforce your message and hopefully bring them back to engage with your website further.
Here are 4 good reasons why you should be leveraging remarketing for your business:
- Keep the Conversation Going: Around 50 of online shoppers will browse a website up to 4 times before making a purchase. Remarketing enables you to reengage with your website visitors as they continue their product research, persuading them to come back to you to make the final purchase.
- Grow Your Brand Awareness: Using ads to retarget your visitors will mean you can stay connected to your audience throughout their buying cycle. This will boost your online brand awareness and help you become a recognized authority.
- Increase your Website Conversions: Delivering relevant ads to your customers at the right time can dramatically improve your website conversions. Remarketing gives you the opportunity to identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they are still in their buying cycle.
- Make Your Marketing Budget Go Further: Remarketing is an extremely cost effective way of reinforcing your sales message and improving brand awareness. Remarketing using the pay per click or pay per impression models, for example, will increase brand exposure for lower costs compared to other advertising methods. On average around 5 to 10 percent of your website visitors will become a customer, meaning a large number will move on and possibly never return. A well devised remarketing campaign can help you win them back by displaying relevant messages to the right people at the right time.
Using these remarketing techniques not only increase your brand exposure, it will help you to reach your target market, thus saving you money by advertising to the right individual. If you would like to find out how remarketing can improve your online advertising, get in touch.